China's new breeds [80hou] rescue the Japanese economy!

Ninhao, this is Yomoken.

※ = a little more polite than Ni hao ma.


Dalian has also got energy of young people.

From the morning, shopping centers, department stores and the stalls are busy with many roaming young people.

By the way, do you know much about [80hou]?

In Chinese, it’s pronounced “Parinhou" which literally means "after 80".

It refers to the people born after 1980, and they are in the limelight at the moment as “China’s new breed”, whose sense is completely different to the generations before.

After the Cultural Revolution in 1970s, this generation has enjoyed the full benefits of economic openness, and there seem to be a border line between them and the older generations with the educational and ideological background gap.

※ By the way I was born in 1979 so I am "after 70 (Chirinhou)", which means rather old-fashioned for them. Similar difference between the Baby boomer and generation X, in a way.

These 80s (Parinhou) is now in their late 20s and the city-dwelling 80s who have more income and power has become opinion leaders, and has created some of the "epidemic" in China.


Similarly in Japan, there used to be a time when a new generation called “new people or new breed”, the generation with new thought. In China, there is 80hou, and even 90hou and 00hou are following them in recent years, in the background of dramatic social and economic growth.

A provocative title alright, this is the book my friend has written and published about this 80hou.

Published by Hakuhodoho, Yohei Harada + 余蓮　著（洋泉社） 

Amazon／Rakuten Books

In the book, the authors have been analyzing 80hou’s behavior patterns with individual thoughts in mind. They have had detailed interviews with young people around China and then divide them into four major categories.

They also mentioned about how Japan and Japanese produces are being reflected and regarded among those young people, it is a must-read book for those who are already doing marketing in China or even to those considering entering into Chinese market.

Imagine, this country has dramatic size of populations and the purchasing power of this new generation has no comparison to the other countries. Therefore Japanese companies should be more serious about the Chinese market, moreover with the new generation market. Why not can Japanese economy be blessed with its benefits as a result? I absolutely agree.

I think it's a valuable book all in all. It will be interesting for those who have never been to China, one could imagine many interesting facts, or even for Chinese people themselves who could understand it systematically.
I suggest you buying the book if interested. (Amazon／Rakuten Books）


And from Mr. Harada, the author, I got this comment.

"Actually, this book has been attacked by a bunch of people so called “Net Right Wing” on the internet. It is obvious if you look at it, that it’s only a shallow criticism, they just don’t like the title "the savior of China". It is ignorant, emotional and nothing is really worth taking notice.

If you are a true patriot, what is bad about having ideas to favor Japanese economy by seriously marketing and selling Japanese products in China? Or else they have other idea? How could anyone serve the nation by just saying bad things about China?

I want Japanese young people to have wider global vision, like Yomoken, and to extend our stage (of business activities) in the world lively and proudly.


Well, I'm not doing anything so special, however, both Mr Harada and I eventually want to contribute to the nation. And I hope to be able to see the world from many different angles through different ways to experiences it or through different point of views, and want to show it to everyone.

※By the way, this is related to what Mr Harada said about internet, China Blogs run by Sear china is quite interesting. It’s mainly blogging of impression of Japan by Chinese people. It is translated into Japanese and up and running about 10 blogs per day.


Oh no, I wrote the thing so seriously today (laugh).


Ok, I'm going to play tennis with friends in Dalian now. Oh yeah, my tennis history started dating back to my high school age, I was not from football field, to tell you the truth.